When Philosykos asked us to redesign the packaging for their sun-dried figs from Kimi, a Protected Designation Of Origin region in Evia, Greece, we knew we had to deliver a brand presence that reflected the uniqueness of their amazing superfood.
What sets Philosykos’s bio figs apart is the traditional process by which they are prepared. Split in half while still fresh, they are laid under the sun on both sides before being combined to form a new fig, locally known as Askada.
Our packaging design conveys this process. We’ve illustrated two mouth-watering, fresh figs sliced in half, utilising all sides of the package to create multiple forms of interest when placed together on display.