We were commissioned to create the identity and materials for a New York City wine club, where sommeliers curate and deliver monthly pre-selected wine packages to subscribers. A standout feature of the project was designing a series of collectible postcards that accompany each shipment. These postcards pair detailed wine tasting notes on one side with surreal, off-the-wall hand-drawn illustrations on the other—playful artwork that adds a unique and imaginative touch to the experience.
To complete the package, we also designed illustrated wrapping paper that echoes the whimsical spirit of the postcards, creating a cohesive and memorable unboxing moment.
In collaboration with Eva Fakatselis EFDS New York
