DOPE Roasting Co – Packaging Design

Dope Roasting Co., located in the heart of downtown Athens, was founded to give coffee lovers access to freshly roasted, high-quality coffee. Their distinctive blends are roasted in-house daily, using beans sourced from some of the world’s finest coffee producers.

For their packaging, we created a bold typographic layout that pairs earthy, organic tones with vibrant reds—striking a balance between eye-catching design and a warm, contemporary feel that invites curiosity and connection.

Typography

The unique typographic design is anchored on a single letter for each pack and uses a lighter font to convey a whole range of emotions and values, from delicacy to refinement and precision. The clean look helps distinguish the different products, making it easy and simple for customers to choose their preferred blend of coffee.