For Boutari’s limited edition SO2 FREE wines, we created a brand within a brand: “Boutari naturally.” The labels were designed to look like Winemaker’s Notes, to reflect the company’s long winemaking history. Printed on craft paper, the typewriter font and handwriting evoke authenticity. Information regarding the date the grapes were picked, as well as the number of bottles produced, reflects the meticulous winemaking process.
