Athonites is a Greek natural skincare company that exclusively uses plant extracts and herbs from the monasteries of Mount Athos, a well-preserved ecosystem with a unique microclimate and rich biodiversity.
The company’s island store in a shopping center in Bucharest, Romania, is designed to stand out while still being fully functional as a retail outlet. The Instagram-worthy spot serves as an introduction to the brand, which is new to this market.
The materials used in the store convey a sense of simplicity and rawness without being overly humble. The smooth concrete floor contrasts with the dark wooden surfaces, while a touch of copper reflects the monks’ ancient premises and surroundings in the monasteries.